Plum has partnered with Mumbai Indians as its digital partner and official skincare partner for the upcoming T20 cricket season. The collaboration has marked the skincare and haircare brand’s first association with a cricket franchise.
The partnership has focused on connecting Plum’s brand philosophy of “chemistry, done with heart” with cricket, where team chemistry plays a key role in performance and collaboration on the field.
As part of the partnership, Plum has highlighted its Niacinamide Collection, which the brand has positioned as one of its best-selling skincare ranges. The collaboration has also included fan engagement initiatives across merchandise, match-day experiences, creator partnerships, and community-led activities during the 2026 season.
The partnership has aimed to create engagement opportunities for fans of both brands across digital platforms and on-ground activations during the tournament.
Shankar Prasad, Founder and CEO, Plum, said, “At Plum, we’ve always believed that when the chemistry is right, incredible things happen. Whether it’s with skincare formulations or within teams on the field, the right chemistry is what turns good into great. With Mumbai Indians, we saw a natural alignment from the word go: a team that has all the right ingredients, but more importantly, plays with chemistry. Through our first-ever partnership with Mumbai Indians during the T20 Cricket League, we’re stoked to celebrate that spirit and bring Plum & Mumbai Indians fans closer to the moments and stories that make the game so special.”
A Mumbai Indians Spokesperson said, “We’re thrilled to partner with Plum, a brand that shares our passion for showing up with energy, authenticity, and heart. Mumbai Indians has always been about more than cricket – it’s about the community we build together. With Plum’s belief in ‘chemistry, done with heart,’ we found a partner who gets that instinctively. We can’t wait to bring our fans experiences that go beyond the boundary this season.”
