The trailer of the upcoming movie “Pihu” has already created a buzz online as it looks very disturbing and new to Indian audience. The trailer shows a 2 year-old-girl whose mother is in a non-responsive state and lying on the bed while the little girl is doing some risky things such as cooking on gas, getting inside the refrigerator or leaning on balcony.
It is based on a true story and below you can watch the trailer we are talking about:
Movies these days are trying new marketing strategies and in the race of getting attention, sometimes it can go wrong for the movie also. Something similar has happened with Pihu as some people got a call from an unknown number and heard a child crying on the other side of the line. The phone got disconnected and after some time, they received a link to “help the child” but when they clicked on the link, what they got to see was nothing else but the trailer of “Pihu”.
This promotion strategy has shocked people and some are calling it terrible mistake by the promoters. Some were left disturbed and traumatized.
Also Read: Ola’s Latest Promotion Campaign ‘Ride With Chetan Bhagat’ Gets Backfired Hilariously
Users on social media slammed the makers mercilessly for this poor marketing strategy. Here are some reactions:
A horrible idea, a disgusting invasion of privacy.
Got a call from an anonymous number. A baby wailed about her mother and dad, and hung up. Disturbed, I tried calling back in vain. Got a message with a link to help the child. A link, as it turns out, of #Pihu's trailer. A horrible idea, a disgusting invasion of privacy.
— Sudhir Srinivasan (@sudhirsrinivasn) October 26, 2018
Dumb & insensitive marketing campaign.
Jeez, the #Pihu trailer is nerve-wracking. Such a simple yet emotionally-investable storyline. Making prank phone calls about a child in danger to promote the #movie, however, is a dumb & insensitive marketing campaign. It's like punching people in the face to sell painkillers.
— christy bharath (@contentbirder) October 27, 2018
I’m not sure how cool is this promotional gimmick #Pihu pic.twitter.com/la85cofWW2
— Rashma Shetty Bali (@rashmashetty13) October 27, 2018
Terrifying marketing
Is it called terrifying marketing
— Dinesh Kumar (@DinuVJ) October 26, 2018
Movie marketing has reached absurd levels.
I loved the trailer of Pihu, but like calling people up from an unknown number as a part of a movie promotional strategy is fucking annoying. Especially when the phone call is of a baby crying for her parents. Movie marketing has reached absurd levels.
— Shreemi Verma (@shreemiverma) October 26, 2018
It seems like the producer Ronnie Screwwala is undisturbed with the criticism as he said that the marketing team wanted to try something different and it may have left some people unhappy but it doesn’t mean that they will stop looking for different options.
What are your thoughts on this marketing gimmick? Let us know your views.
