PhonePe’s Indus Appstore has entered into a partnership with Motorola India to enable the app marketplace to be available on Motorola devices in the country. The move has expanded the distribution of Indus Appstore and has offered Motorola users a personalised app discovery experience tailored for Indian audiences.
The platform has been described as offering multiple language options and features such as video previews and voice search. Indus Appstore has aimed to reduce dependency on a single global distribution channel and has positioned itself as an alternative for developers in India.
Priya M Narasimhan, Chief Business Officer, Indus Appstore expressed her excitement on this landmark development saying, “We are delighted to partner with Motorola to offer an extended set of Indians seamless access to the Indus Appstore experience, reinforcing our commitment to serving the entire breadth of the Indian market. The app store, that truly embodies the Made-for-India spirit, is looking at an inflection point to revolutionise the Indian app economy. The partnership solidifies our effort to offer Indians a meaningful, viable alternative to not just download but discover regionally relevant apps.”
Sharing the excitement T M Narasimhan, Managing Director, Motorola Mobility India said, “At Motorola, we have always prioritsed delivering a premium and locally relevant experience to our users in India, and Indus Appstore perfectly fits this vision. By integrating this homegrown platform, we are offering an innovative app discovery medium that enriches our users’ experience that is culturally relevant. This partnership holds the added advantage of supporting Indian developers by connecting them with the right users through Indus Appstore’s unique distribution model.
