Omnicom Media agency PHD has been appointed as Mandai Wildlife Group’s global media agency of record and has taken on responsibility for overseeing multiple markets including Singapore, Australia, India, Indonesia, the Philippines, Japan and South Korea. The global remit has been led strategically from Singapore and has come into effect from January 2026.
PHD has been tasked with managing integrated media strategy, planning, buying, activation and performance optimisation across all paid media channels for Mandai Wildlife Group. The appointment has consolidated the brand’s global media operations under a single agency partner across the identified markets.
The agency has been selected following an evaluation of its strategic approach, understanding of Mandai Wildlife Group’s business and visitor ecosystem, data framework and collaborative operating model that aligns global planning with local execution.
Commenting on the appointment, Sumiati Hashim, Managing Director, PHD Singapore, said, “We are honoured to welcome Mandai to our portfolio of leading global brands. This appointment reflects Mandai’s confidence in our data-driven approach, powered by our AI-driven marketing intelligence platform, Omni, and our ability to deliver innovative, effective media solutions. We look forward to leveraging Omni’s advanced capabilities to deliver a connected ecosystem that addresses the client’s business challenges, helping them outthink, outpace, and outgrow the competition.”
Belina Lee, Deputy Chief Executive Officer, Mandai Wildlife Group, added, “We’re excited to partner with PHD, whose strategic expertise, global cultural insight, and media know-how support our mission to reach and engage audiences in key markets effectively. Together, we look forward to amplifying awareness for wildlife conservation and driving meaningful impact for people and the planet.”
