Peter England has rolled out its latest wedding campaign, The Bollywood Wedding, featuring Karan Johar and Rohit Saraf. The campaign celebrates the vibrancy and theatricality of Indian weddings through a cinematic lens, showcasing Karan Johar’s trademark styling expertise and Rohit Saraf’s modern-groom charm.
Conceptualised by Ogilvy, the campaign pays a tongue-in-cheek tribute to the chaos and sparkle of Bollywood’s wedding universe. It positions The Bollywood Wedding as an unapologetic celebration of Indian wedding culture dramatic, colourful, and full of life. With Karan Johar’s flair for storytelling and Rohit Saraf’s youthful appeal, the campaign redefines wedding fashion for today’s generation.
At the heart of The Bollywood Wedding is a curated fashion line designed for festive sophistication. The collection features tailored double-breasted suits crafted from a blend of polyester, viscose, and spandex, offering a structured yet fluid silhouette with natural shoulders and confident elegance. The focus remains on comfort, versatility, and effortless glamour for the modern Indian man.
Through this launch, Peter England continues to reinforce its position as a brand shaping conversations around contemporary menswear. The campaign balances creativity and commerce by merging cultural insight, celebrity influence, and forward-thinking design.
The Bollywood Wedding campaign will be amplified through a 360-degree rollout across digital platforms, social media, influencer collaborations, cinemas, and on-ground activations. The initiative sets the stage for the upcoming wedding season, turning fashion moments into cinematic celebrations.
The campaign film is live across social media and digital platforms. Watch it here.
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Anil S Kumar, Chief Business Officer, Peter England, said, “Weddings in India have always been cinematic full of colour, energy and emotion. With The Peter England Bollywood Wedding Collection, we wanted to capture that spirit in a campaign that feels fresh, contemporary and entertaining. This is not just about wedding fashion, it’s about how the modern Indian man experiences style with confidence, celebration and a touch of drama. Who better than Karan Johar and Rohit Saraf to bring that alive!”
Tithi Ghosh, President & Head of Office, Ogilvy India (South), added, “This wedding season, we set out to once again celebrate India’s vibrant, emotional, festival-like wedding spirit through The Bollywood Wedding platform. To bring a fresh yet familiar energy, Rohit Saraf felt like the perfect choice — his charm and relatability capture the essence of modern love and celebration. The Karan–Rohit pairing is timely, culturally resonant, and designed to spark conversations today’s young wedding-goers can see themselves in.”
