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People Are Boycotting HUL Over A Kumbh Mela Ad. See Why

| Published on March 7, 2019

Hindustan Unilever Limited is facing backlash on micro-blogging site Twitter after one of its advertisement showcased Kumbh Mela as a place where “old people get abandoned” by their family members. People are criticising HUL over this campaign of Brooke Bond Red Label Tea and #BoycottHindustanUnilever is trending on Twitter.

HUL

Seeing the negative response, HUL has taken down the video titled “heartwarming video; an eye opener to a harsh reality,” and the same video has been posted with a new title: “RedLabelChai encourages us to hold the hands of those who made us who we are. Watch the heart-warming video.”

Old tweet:

HUL

New tweet:

Talking about the ad, HUL has shown a son trying to abandon his father but after seeing the bonding of another “father-son”, he returns back to his father and brings a cup of tea for him. In the end, a message appears saying: “Kumbh Mela is the largest religious gathering in the world. At this gathering, many elderly are abandoned by their families.” The message further says “This Kumbh, let’s hold the hands of those who made us who we are.”

Reactions from the public:

1.

https://twitter.com/anuraag_saxena/status/1103522082875334657

2.

3.

https://twitter.com/kallgorr/status/1103511435341111298

4.

5.

What are your thoughts over this? Do let us know in the comments section.

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