PayNearby, a branchless banking and digital network, has launched a digital campaign to drive awareness about secure cash withdrawals at retail stores using face authentication. This technology enhances banking security and convenience, enabling users to complete AePS (Aadhaar Enabled Payment System) cash withdrawals with just a glance- eliminating the need for additional devices or PINs.
The campaign highlights the simplicity and reliability of the face authentication feature for Aadhaar withdrawals, aiming to build trust and drive adoption, particularly among unserved and underserved communities. By making cash withdrawals easier and more secure, the initiative also educates last-mile customers on the benefits of face authentication, strengthening trust in assisted financial services.
As per the company, as India moves towards a more inclusive digital economy, secure and seamless banking solutions are crucial for financial independence. The digital campaign emphasises how face authentication transforms digital banking, offering a simple, 100% secure and accessible experience for the end users. The ad film showcases how the advanced technology will change the way people bank at the retail stores, particularly in rural and semi-urban regions where access to traditional banking infrastructure is limited.
Link to the campaign:
Jayatri Dasgupta, CMO, PayNearby and Program Director Digital Naari, said, “In a country where millions still face challenges in accessing banking services, PayNearby is committed to making financial transactions effortless, secure, and accessible. With face authentication, we are not just enabling seamless cash withdrawals but also redefining digital banking- offering a secure, authenticated through easy-to-use technology at the last mile. This campaign is about building trust and awareness, ensuring that individuals, especially in rural and semi-urban areas, can access their money with confidence, knowing their transactions are secure.”
