In the latest report by TAM, the ad volume has surged by 7% over previous season’s five-match span. Speaking of categories, the report also said that the tournament also witnessed a 12% increase in the number of categories compared to the previous season of IPL, accompanied by a substantial 29% growth in the number of advertisers.
In the season 18 of IPL, the mouth freshener category dominated with total ad volumes. The top five advertisers contributed 30% of the overall ad volumes with Parle Biscuits taking the lead with 8% share of ad volumes. Following the brand is both Vishnu Packaging and Apple Computer India at 6% share of ad volumes.
The top five brands that advertised during IPL 18 are Parle Platina Hide & Seek, Apple Iphone 16E, Rajshree Silver Coated Elaichi, Campa Energy Drink, and AMFI (Asso Of Mutual Funds In India).
New categories in IPL 18 include biscuits, cars, financial companies, online services, and auto rentals. Some categories from IPL 17, like Airtel Xstream Fiber, Fogg, Kamla Pasand Silver Coated Elaichi, and Cadbury Dairy Milk Chocolate, are not advertising in IPL 18.
In the first five matches of IPL 18, 20 new categories and 67 new brands were advertised compared to the same period in IPL 17. The data highlights a changing advertising scene, with fresh brands joining and established ones staying strong.
