Paresh Ghelani Aka Sanju’s Kamli Joins Instagram- A True Emotion Or A Well-Placed Marketing Strategy?

Since the movie Sanju released, there has been a lot of speculation about the character of Kamli, as most people were not able to relate it to any real-life person in Sanjay Dutt’s life. But then this character was given a real identity, Paresh Ghelani, who is a successful business tycoon in the US, flew down especially for the special screening of this biopic and was seen in Sanjay Dutt’s car.

Also Read: Marketing Campaigns Of Sanju That Helped It To Become Box Office Hit

For a person who had no presence on social media, who no one knew about, is suddenly in the limelight. He recently joined Instagram and Twitter and took up to social media to convey his emotions about both the movie and his friendship with Sanjay Dutt. Is it a mere chance that Paresh now chose Instagram and Twitter to express his emotions, or is a well- thought marketing gimmick to keep the heat around the movie, on. As more and more people would try and interact with Paresh, Sanju’s story will surely not die anytime soon. It will keep adding the masala to his life and maybe keep pushing people to the theatres. Paresh joined Instagram and Twitter on the 1st of July but it wasn’t until he posted a picture with Sanjay Dutt that got his profile noticed. He already has got some 25k plus followers on Instagram.

Actor R Madhavan had taken to his twitter handle to welcome Ghelani in the world of social media. In a post, Madhwan revealed that ‘Kamili’ is based on Paresh Ghelani. The caption read,
“FINALLY U R here Bro-Hey Folks pls welcome some1 who is more than a Blood Brother 2 me-my inspiration and my IDOL-THE REAL “KAMILII” from “SANJU”-the elusive, Limelight loathing N my “ Go 2” man 4 all issues-PARESH Ghelani-@impareshghelani . Sorry bro-The world wants 2 know you????#pareshghelani @pareshghelani”.

FINALLY U R here Bro-Hey Folks pls welcome some1 who is more than a Blood Brother 2 me-my inspiration and my IDOL-THE REAL “KAMILII” from “SANJU”-the elusive,Limelight loathing N my “ Go 2” man 4 all issues-PARESH Ghelani-@impareshghelani .Sorry bro-The world wants 2 know you???? pic.twitter.com/0xvSY3I8e3

— Ranganathan Madhavan (@ActorMadhavan) July 6, 2018

Later in a lengthy emotional post, Paresh expressed his emotions. Here is his post

Its been many years of staying away from the social media, i finally give-in to embrace it. as i begin, here to you my brother @duttsanjay.
After watching the film ‘Sanju’ I was numb, numb with limitless emotions. I wanted to just hug him, hold on to him and cry. Cry endlessly to the years we had lost, to the years we stood by and witnessed this roller coaster called life and the irrevocable loss of loved ones.. To the mistakes we cannot undo, to the strength we cannot find elsewhere but, in each other.
Now, the entire world shares our story, and the story of the man who’s made me a part of his and he has thought me how to get up after every fall. It’s hard to convey how many different emotions I’m feeling at this time. How many of us can truly say that we’ve got friends who not only stand by you through thick and thin, but are as much a brother, a mentor, and your live conscience?
Sanju, you have been all that and more. There were moments I’ve relived from my own life – things I’ve forgotten, and things I’ll never ever forget – on screen.
Sanju is an ode to falling, rising, making mistakes and learning, flaws, imperfection – everything that defines the core of friendship. It is more importantly a relentless pursuit of life with all its shades. I know I share this sentiment with all friends and family close to him.
Our friendship has been exhilarating, volatile, wild and rewarding.. Our journey has often been clouded in disbelief and doubt, wondering if we will make it till the end or will fall into the labyrinth of tragedy and controversy. But here we are united, unbreakable and ready for life.
Sanju – Thank You for being a part of my life. Thank you for making me part of the Pride where we watch each others back; Thank you for always having the protective blanket over me; Thank you for the journey you’ve dragged me on lovingly and have taught me how to fight the adversity, however it may come. Look past the flaws, the women, the controversies, I love you, and now I can share it with everyone.
You always have been, you are and you always will be the greatest friend, brother that anyone can ask for.
Keep roarrrrring… tiger!! #sanju #friendship

its been many years of staying away from the social media, i finally give-in to embrace it. as i begin, here to you my brother @duttsanjay. After watching the film 'Sanju' I was numb, numb with limitless emotions. I wanted to just hug him, hold on to him and cry. Cry endlessly to the years we had lost, to the years we stood by and witnessed this roller coaster called life and the irrevocable loss of loved ones.. To the mistakes we cannot undo, to the strength we cannot find elsewhere but, in each other. Now, the entire world shares our story, and the story of the man who's made me a part of his and he has thought me how to get up after every fall. It's hard to convey how many different emotions I'm feeling at this time. How many of us can truly say that we've got friends who not only stand by you through thick and thin, but are as much a brother, a mentor, and your live conscience? Sanju, you have been all that and more. There were moments I've relived from my own life – things I've forgotten, and things I'll never ever forget – on screen. Sanju is an ode to falling, rising, making mistakes and learning, flaws, imperfection – everything that defines the core of friendship. It is more importantly a relentless pursuit of life with all its shades. I know I share this sentiment with all friends and family close to him. Our friendship has been exhilarating, volatile, wild and rewarding.. Our journey has often been clouded in disbelief and doubt, wondering if we will make it till the end or will fall into the labyrinth of tragedy and controversy. But here we are united, unbreakable and ready for life. Sanju – Thank You for being a part of my life. Thank you for making me part of the Pride where we watch each others back; Thank you for always having the protective blanket over me; Thank you for the journey you've dragged me on lovingly and have taught me how to fight the adversity, however it may come. Look past the flaws, the women, the controversies, I love you, and now I can share it with everyone. You always have been, you are and you always will be the greatest friend, brother that anyone can ask for. Keep roarrrrring… tiger!! #sanju #friendship

A post shared by Paresh Ghelani (@pareshghelani) on Jul 6, 2018 at 10:21pm PDT

Sanjay Dutt also took to Instagram to thank his friend, by reposting this post and adding his thought to it. Sanjay Dutt Wrote-

@pareshghelani you are the pillar of my strength. Thank you for being there, then and now. Welcome to the world of social media buddy! Love you lots.

@pareshghelani you are the pillar of my strength. Thank you for being there, then and now. Welcome to the world of social media buddy! Love you lots. #Repost ・・・ its been many years of staying away from the social media, i finally give-in to embrace it. as i begin, here to you my brother @duttsanjay. After watching the film 'Sanju' I was numb, numb with limitless emotions. I wanted to just hug him, hold on to him and cry. Cry endlessly to the years we had lost, to the years we stood by and witnessed this roller coaster called life and the irrevocable loss of loved ones.. To the mistakes we cannot undo, to the strength we cannot find elsewhere but, in each other. Now, the entire world shares our story, and the story of the man who's made me a part of his and he has thought me how to get up after every fall. It's hard to convey how many different emotions I'm feeling at this time. How many of us can truly say that we've got friends who not only stand by you through thick and thin, but are as much a brother, a mentor, and your live conscience? Sanju, you have been all that and more. There were moments I've relived from my own life – things I've forgotten, and things I'll never ever forget – on screen. Sanju is an ode to falling, rising, making mistakes and learning, flaws, imperfection – everything that defines the core of friendship. It is more importantly a relentless pursuit of life with all its shades. I know I share this sentiment with all friends and family close to him. Our friendship has been exhilarating, volatile, wild and rewarding.. Our journey has often been clouded in disbelief and doubt, wondering if we will make it till the end or will fall into the labyrinth of tragedy and controversy. But here we are united, unbreakable and ready for life. Sanju – Thank You for being a part of my life. Thank you for making me part of the Pride where we watch each others back; Thank you for always having the protective blanket over me; Thank you for the journey you've dragged me on lovingly and have taught me how to fight the adversity, however it may come. Keep roarrrrrin

A post shared by Sanjay Dutt (@duttsanjay) on Jul 8, 2018 at 6:08am PDT

The time will tell if Paresh’s social media presence adds any value to Sanju’s success story or will it be remembered as a gesture of friendship alone. Tell us what do you think about the same.

Meanwhile, the movie is rushing fast to the 250 crore mark.