Parag Milk Food has restructured the roles and responsibilities of its senior management leadership positions, under which the private sector dairy company’s Chief Operating Officer– Rahul Kumar Srivastava has been entrusted with the additional role of helming sales.
As part of the same rejig, Binod Das has ceased to be categorised as a Senior Management Personnel of Parag Foods and will continue to serve as the company’s Head of Sales and report to Srivastava.
Currently serving the role of COO, Srivastava had joined Parag Milk in October 2023 after serving the role of Managing Director at Lactalis India for more than a decade.
In the past, he also held the position of Managing Director at Amul for more than ten years.
Most recently, in April 2024, Parag Milk Food’s had also floated an RFP (Request for Proposal) for its media planning and buying account for ATL Marketing, excluding digital. As per reports, the same was pegged between Rs125 crore and Rs 140 crores.
