The craze for OTT platforms has increased ten folds in the past couple of years. Especially during the lockdown period post the pandemic, people shifted their interest towards these platforms in search of entertainment.
This has also increased the revenue of platforms like Netflix, Prime, Disney+Hotstar, and many more. Owing to the increase in user base, these OTT platforms have now started producing and streaming big-budget projects. From movies to web series, some of the stuff launched on these platforms is really amazing.
In fact, many actors have received a lot of acclaim for the brilliant work they have done. From Pankaj Tripathi, Radhika Apte, Vicky Kaushal, Manoj Bajpayee to Nawazuddin, there has been an array of actors that have become an audience favorite.
The Mumbai-based Indian Institute of Human Brands (IIHB) recently unveiled its study on ‘OTT Badshahs‘. As per the institute’s study, Pankaj Tripathi has taken a clear lead.
Following Tripathi’s lead, Nawazuddin Siddiqui is in the second position while ‘Scam 1992‘ fame Pratik Gandhi stood on the third spot.
| Rank | Actor | Score |
| 1 | Pankaj Tripathi | 87% |
| 2 | Nawazuddin Siddiqui | 84% |
| 3 | Pratik Gandhi | 81% |
| 4 | Rajkumar Rao | 80% |
| 5 | Amit Sadh | 73% |
| 6 | Vicky Kaushal | 71% |
| 7 | Saif Ali Khan | 68% |
| 8 | Manoj Bajpayee | 65% |
| 9 | Anil Kapoor | 61% |
| 10 | KK Menon | 54% |
Survey’s Findings
Dr. Sandeep Goyal, Chief Mentor of the Indian Institute of Human Brands (IIHB) has called Pankaj Tripathi the ‘King of Kings’ in OTT today. Apart from Tripathi’s acting talent and maturity, Goyal credited the actor’s choice of roles as one of the reasons for his no. 1 position today.
Being unconventional also has been taken into consideration while ranking the actors. Research shows that Unconventional is not just a personal trait but also the choice of roles that actors opt for, and then maximize in their performance.
All of the actors on OTT were analyzed over 33 attributes for the survey. As per the report’s findings, confidence scored highest as the lead attribute for OTT males.
The IIHB survey is based on 823 interviews with respondents from all over India (Male=489; Female=334) conducted in May-June 2021.
