Emami has roped in Palak Tiwari as the new brand ambassador for Kesh King. Going forward, Tiwari will be featuring alongside Shilpa Shetty, who has been the face of the brand since 2019 and also endorses Kesh King Ayurveda Oil.
The brand has also rolled out a fresh new TVC featuring the two celebrities in a 30-seconder film made by Raju Hirani Films in a captivating exchange between the two celebrities, blended with the nostalgic Bollywood number from yesteryears “Ude Jab Jab Zulfe Teri”.
While the commercial is scheduled to be on air this month and be promoted through traditional media like television, print and point-of-sale communication, the brand plans to leverage Shetty and Tiwari’s presence to actively engage and connect with audiences across age groups and strengthen trust through various contests and challenges in the digital space as well.
Sharing her excitement on being appointed the brand’s ambassador, Tiwari said, “India’s rich tradition of ayurveda offers holistic solutions for overall health and well-being. In today’s fast-paced and demanding lifestyle, natural remedies are essential for combating everyday challenges like hair fall. I love my long tresses, which need regular care and attention. To maintain my hair’s strength and vitality, I wholeheartedly trust authentic and reliable ayurvedic solutions like Kesh King. I am thrilled to be on board with Kesh King Anti– Hairfall Shampoo and it’s an added privilege to share the screen with the talented and celebrated Shilpa Shetty.”
To this, Shetty added, “My journey with Kesh King spans around 5 years and I feel proud to be associated with this authentic ayurvedic product that has earned its loyal user base, thanks to its quality, benefits and effectiveness. I feel happy that Palak is joining me in the Kesh King/Emami family, and together, we aim to introduce these invaluable benefits of Ayurveda to today’s younger generation.”
Speaking on the new development, Priti Sureka, Director, Emami, said, “Kesh King is a hair and scalp care solution brand with strong ayurvedic credentials. Over the years, the brand has effectively catered to its core TG with Shilpa Shetty as the brand ambassador. Shilpa, with her expertise in promoting healthy living through yoga, perfectly embodies the brand’s commitment to natural solutions. In addition, we have also onboarded the very talented Palak Tiwari to appeal to today’s generation, who are seeking better hair solutions than what the current market offers, for their persistent hairfall woes. Palak Tiwari, an emerging young talent in Bollywood will supplement youthful freshness to the charming beauty of Shilpa, enhancing the brand’s messaging with a contemporary edge.”
