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The dual forces of inflation and increased cost of living have cast a looming shadow over holiday spending, reshaping the ...

In a collaborative yet interactive consultation convened in Mumbai, the Advertising Standards Council of India (ASCI) and the Department of ...

Market Research Society of India (MRSI) announced the adoption and implementation of its latest Indian Socio Economic Classification System- ISEC, ...

After kickstarting the testing phase of Creator Marketplace in the US in 2022, social media platform, Instagram has now expanded ...

As we inch closer to the cookie deprecation era, ad-tech businesses are coping with its aftermath and exploring new cookie-less ...

As part of its annual tradition, Madison Media has launched the 11th edition of its report which mentions the agency's ...

mSix&Partners, GroupM's youngest outcome-based agency, has secured the integrated media mandate for the new-age D2C Ayurvedic nutrition brand Kapiva, following ...

In the current context of geopolitical unrest and economic uncertainty, a novel phenomenon among younger populations has emerged: "Doom Spending." ...

Days after notifying the date and venue for The ABBY One Show Awards 2024, Jon Austin, Co-founder, Supermassive, and Kate ...