P N Gadgil & Sons (PNGS) has launched its Akshaya Tritiya campaign titled ‘Festival of Golden Moments’—a celebration of the deep emotional significance that gold holds in Indian households, particularly during festive and wedding seasons.
The campaign film, featuring brand ambassador Mithila Palkar, showcases opulent, heavyweight pieces including mangalsutras, temple jewellery, and intricate bangles. It emphasises the idea that gold is not just an adornment but a cherished heirloom, passed on with love, pride, and permanence. The central message—“You shine brighter when you’re wrapped in gold”—underlines gold’s timeless relevance.
With 33 stores across multiple states, PNGS is executing a robust hybrid retail strategy integrating physical outlets with digital-first tools such as WhatsApp consultations, video catalogues, and personalised gifting. The brand now aims to deepen its footprint in North and South India, with an ambitious target of crossing 50+ showrooms by 2030.
Link to the campaign:
“Gold is never just a transaction, but a turning point,” said Aditya Modak, spokesperson at PNGS. “Whether it’s a bride’s first heirloom or a milestone gift, we see ourselves as jewellers and memory-makers. The campaign captures that emotion beautifully.”
