Oven Story has launched the IPL 2025 campaign in collaboration with rising Indian cricketer Abhishek Sharma. The campaign introduces the brand’s new 2X Cheesy Pizzas and features an interactive cricket-themed packaging designed to engage fans during matchdays.
The packaging allows customers to transform their pizza box into a mini cricket field and challenge themselves to hit six sixes for a chance to win free pizzas for a year.
Abhishek Sharma has been roped in as the face of the campaign. In an Instagram video, Sharma humorously attempts to hit six sixes, but instead plays on the interactive pizza box, adding a fun element to the promotion.
To participate, fans need to record themselves hitting six sixes in a row, post the video on Instagram, and tag @OvenStoryPizza. Winners will receive free pizzas for a year.
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Nishant Kedia, Chief Marketing Officer at Rebel Foods, commented, “We want to create great experiences for our customers. With 2X Cheesy Pizzas and interactive packaging, we’re giving fans something to look forward to during this IPL season, along with the chance to win free pizzas for a year.”
