OTTplay, an OTT content aggregator and a product by HT Media Labs, has joined Open Network for Digital Commerce (ONDC) Network. OTTplay’s digital offerings are now discoverable for buyers through the ONDC Network.
With this integration, OTTplay’s catalog for their gift card offerings can be seen on all apps that a consumer is shopping from across a network that is rapidly developing. This collaboration will allow OTTplay to broaden its customer base by making its products accessible through all ONDC seller apps.
According to the company, this move will help the brand grow its presence across the country and help achieve its mission of making India a leading hub for digital entertainment.
With this integration, OTTplay becomes one of the first OTT players in India to join ONDC Network. By joining ONDC Network, OTTplay aims to create multiple consumer touchpoints through disruptive innovations.
All subscription packs will be provided on ONDC Network through gift cards equivalent to the price of the pack and can be used to purchase the respective OTT pack. Packs starting at Rs 249/month (Jhakaas, Simply South and Totally Sorted) will be available to a larger number of buyers through ONDC’s vast distribution network.
Avinash Mudaliar, Chief Executive Officer and Founder of OTTplay, said, “With over 40+ OTT offerings on our platform, we are thrilled to be one of the first players in the OTT space in India to join the ONDC Network. As a brand that constantly pushes the boundaries of innovation in the entertainment industry, this integration aligns perfectly with our mission to democratize access to OTT platforms for all. By joining the ONDC Network, we can significantly widen our reach, making OTTplay easily accessible to consumers across the country. This move empowers us to deliver seamless and personalized entertainment experiences directly to their devices, enhancing the way India consumes content and redefining convenience for our customers.”
T Koshy, Managing Director and Chief Executive Officer, ONDC said, “OTTplay’s integration with ONDC marks a significant step in redefining how consumers access digital entertainment across India. By leveraging the open network, OTTplay can now bring its rich and diverse content offerings to a much wider audience, seamlessly bridging the gap between technology and accessibility. This collaboration not only empowers OTTplay to expand its reach but also underscores ONDC’s vision of creating an inclusive and dynamic digital commerce ecosystem, where every consumer has the freedom to discover and enjoy content on their own terms. This also helps with the ONDC’s wider vision of bringing all catalogued categories to the Network.”
