Ormax Media has unveiled the Pan India version of its flagship film tracking and forecasting tool, Ormax Cinematix. The tool provides comprehensive and real-time measurement of film campaign performance and first-day box office forecasting for all major theatrical releases in eight Indian languages (Hindi, Telugu, Tamil, Malayalam, Kannada, Marathi, Punjabi & Hollywood).
The Pan India version is a specially-curated variant of the tool, for films releasing theatrically in multiple languages at the same time. It offers a unified, multi-lingual lens on audience sentiment and box office projections.
Originally launched in 2010 for Hindi cinema, Ormax Cinematix has been offering pre-release tracking on key parameters like Buzz, Reach, and Appeal, backed by a weekly polling of 2,000+ theatre-going audiences. Accuracy of first-day box office forecast provided by Ormax Cinematix is in the 75%-85% range for different languages.
The subscription-based tool enables producers, distributors, studios, and exhibitors in making informed decisions around marketing spends distribution strategies, and scale of deployment, while also benchmarking campaign performance against historical and genre-specific trends.
Speaking about the launch of the Pan India version, Sanket Kulkarni, Head – Business Development (Theatrical) at Ormax Media, said, “With South Indian cinema seeing a significant surge in both scale and theatrical reach over the past few years, the need for a consolidated, data-driven tool that captures audience response across languages and markets has become critical. The Pan India version of Ormax Cinematix is a result of extensive research and data modelling, to ensure accurate language-wise forecasting of the first-day box office of films that release in upto five languages at the same time.”
