In a bid to redefine audio storytelling by offering listeners a seamless and immersive experience with original, high-quality, compelling narratives, OrangeGlobal Stories has unveiled a new audio storytelling platform- Eshtory.
Exclusively dedicated to original fiction audio storytelling, the new platform was unveiled at an event graced by Minister for Road Transport and Highways- Nitin Gadkari in Nagpur and is scheduled for launch in January 2025.
Beyond entertainment, the newly unveiled platform will serve as a hub for homegrown storytellers, showcasing regional tales to global audiences and fostering a vibrant ecosystem of creative talent.
The global audio storytelling market is expected to grow to $53.46 billion by 2032, with strong contributions from emerging markets like India and rapid growth in the Asia-Pacific region.
In India, the convergence of affordable data, widespread smartphone penetration, and evolving consumer preferences has propelled the audio OTT sector into a high-growth trajectory.
Hence, amidst this momentum, OrangeGlobal Stories is now positioned to fill critical gaps in the market by prioritizing quality and originality and truly stand apart in a space often dominated by tech-driven approaches, offering listeners a reimagined storytelling experience that caters to both local and global audiences.
With India emerging as a creative hub for diverse storytelling, OrangeGlobal Stories with the launch of Eshtory seeks to redefine the audio landscape by showcasing compelling narratives that resonate across cultures and geographies.
Distinguished by its visionary leadership and a commitment to redefining the art of storytelling, OrangeGlobal Stories is co-founded by industry stalwarts whose combined expertise spans decades in storytelling and audience engagement.
The platform has also received strategic investments from Abhijit Majumdar of the Abhijit Group and Inu Majumdar, CEO of Radio Orange and Chairperson of OrangeGlobal Stories.
That being said, the unveiling of the OrangeGlobal Stories’ logo at the Nagpur event encapsulated the brand’s ethos of originality, imagination, and inclusivity and reflected the platform’s core values, setting the tone for a reimagined storytelling journey.
With a strong belief of ‘Content being the king’, Harrish Bhatia, Co-founder, OrangeGlobal Stories, said, “At OrangeGlobal Stories, we’re not just building a platform; we’re creating a movement. In a fast-paced world, stories have the power to inspire, entertain, and connect. Through ‘Eshtory’ our mission is to transform storytelling into an immersive experience, delivering original fiction that resonates across cultures and geographies. We aim to bring voices from every corner of the world to light, offering narratives that are original, fresh, and unforgettable.”
He added, “We are united by a shared vision to celebrate the boundless power of imagination and creativity. Our mission goes beyond launching a platform; we aim to redefine how stories are told and experienced, transforming them into immersive journeys that resonate with audiences across the globe. By blending innovation with a deep respect for the timeless art of storytelling, OrangeGlobal Stories is creating a space where creators and listeners alike can connect through compelling narratives that caters to all ends of the listening spectrum. This initiative is more than a business; it’s a movement to elevate storytelling into a transformative and universal experience.”
Adding to this, Inu Majumdar, CEO, Radio Orange and Deputy Chairperson, OrangeGlobal Stories, also said, “As an ardent enthusiast of audio entertainment and the only female CEO leading a radio channel in India, I am incredibly proud to witness the coming together of three visionary leaders – Mr. Harrish Bhatia, Mr. Viplove Gupte, and Mr. Nilesh Kadam – to redefine the storytelling experience. OrangeGlobal Stories is not just a platform but a testament to our commitment to delivering the finest audio content that resonates deeply with listeners. With this initiative, we aim to offer a seamless, immersive experience that bridges creativity and technology, elevating storytelling to new horizons.”
Earlier this year, OrangeGlobal Stories announced a $36 million investment in marketing and digital promotion over the next three years with an aim to enhance the platform’s reach and engagement via Large-scale Brand Awareness, advanced digital strategies, targeted ad campaigns and tailored content promotion.
