OPPO India today has unveiled a campaign #LiveUnstoppable, to mark the launch of the OPPO K13 5G smartphone – the newest addition to its K Series. The film reflects the bold and performance-driven identity of the K Series and underscores the K13’s positioning as a device that’s ‘overpowered (OP)’ where it matters most – smooth multitasking, immersive gaming, long-lasting battery life, and reliable connectivity, calling it the OP Phone.
Set against the vibrant backdrop of a college canteen-turned-battleground, the film bursts to life with slick transitions, energetic visuals, and a high-octane gaming face-off between five Gen-Z gamers – OP Lit, OP Goofy, OP Big Brain, OP Icy and OP Rizz on their OPPO K13 5G devices.
Each character brings their own flair – be it electric, chaotic, strategic, cool or dominant – embodying diverse personas as they flex their skills drawing a parallel with the smartphone. With neon-lit anime effects, playful rap lines, and fast-paced edits, the film captures the spirit of youth, and the power of play – all driven by the speed and style of the OPPO K13 5G.
Link to the ad campaign:
Commenting on the initiative, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said, “With the launch of the OPPO K13 5G, we are redefining what ‘overpowered’ performance stands for in the sub-Rs20k segment in India. The brand film taps into the spirit and pop-culture driven lifestyle of the youth, blending cutting-edge technology message with the energy and vibe of our youth delivered through a “game battle” scenario and a catchy rap tune. It captures the thrill of competition, creativity, expression and the relentless pursuit of excellence of our youth – much like the OPPO K13 itself. This film is a bold step forward in delivering meaningful innovation while staying true to the energetic vibe and cultural pulse of today’s youth.”
