Omnicom Media Group India has appointed Rabe Iyer, who was associated with ShareChat as Bharat Lead- Agency Partnerships from September 2022 to February 2024, as its Chief Media Officer in India.
In his new role, he will don the hat of a multi-disciplinary practitioner, responsible for orchestrating and bringing together OMG’s products, services and capabilities across the board to accelerate growth for the agency and its roster of clients.
Based out of OMG’s Gurgaon office, he will be reporting to Kartik Sharma, CEO, Omnicom Media Group India.
Iyer’s appointment at Omnicom Media Group comes at a time when OMG is bolstering its focus around delivering transformative capabilities for its clients with its multifaceted and flexible Agency-As-A-Platform offering – which brings together the best of Omnicom’s talent, technology and tools from across all of its agencies.
Coming against the backdrop of this, he will be instrumental in propelling exceptional client results and enhancing OMG’s position in the market as an industry leader.
Prior to joining ShareChat in September 2022, wherein his role was to lead sales effectiveness, partnerships, and help build avenues for monetisation, Iyer was working as a Growth and Market Expansion Consultant at Simplrgrowth since April 2021. Before that, he was associated with Wavemaker MENA as CEO from July 2018 to January 2021.
From September 2012 to May 2018, he was associated with GroupM’s Motivator, first as Managing Partner for the initial two years and was later elevated to the role of Managing Director at the media agency.
In the past, he has also served the role of EVP at Reliance Broadcast Network from August 2008 to July 2012; General Manager- West and South at ZenithOptimedia India from July 2007 to July 2008; Country Head and PGM Representative at Publicis Groupe Media from September 2003 to June 2007 and Business Director at Zenithmedia North from November 1997 to September 2003.
Earlier on, he also worked with Enterprise Nexus and Dainik Bhaskar for over two years each.
Sharing his views on the development, Sharma, CEO, Omnicom Media Group India, said, “We are very excited to welcome Rabe to the network. He is a formidable force in our industry and someone who leads with heart and has a keen understanding of what clients are looking for from their partners in today’s complex media and consumer landscape. With Rabe bolstering our bench strength at the leadership level and his track record of executional excellence, we are positioned to help drive exponential business results for our clients and fortify the strength of our go-to-market offer.”
Speaking on his appointment, Iyer said, “OMG India’s ethos is rooted in the promise of simplifying the complex and I’m excited to be working alongside an incredible team to bring this vision to life. I look forward to leveraging the organisation’s capabilities and offerings, underpinned by Omnicom’s open operating system – Omni, to orchestrate successful outcomes.”
