Olio Pizza has renewed its partnership with Rajasthan Royals for the IPL 2026 season and has launched a campaign titled ‘SLICE MAAR’.
The campaign has aimed to strengthen the brand’s association with the franchise and has focused on fan engagement during the tournament. It has introduced a new product, the Royal Pizza Slice, a 24 cm single-serve offering priced from Rs 99, positioned around match-time consumption.
The campaign has been rolled out across stadium and off-stadium activations. Olio Pizza has taken up branding presence at Rajasthan Royals’ home venues in Jaipur and Guwahati and has served as presenting sponsor for one home match. It has also featured branded cheer squads during match broadcasts and has set up co-branded kiosks and hawker units at stadiums.
Beyond match venues, the brand has set up the Olio Dugout in Jaipur, which has hosted watch parties, merchandise sales and fan engagement activities throughout the IPL season. In partnership with the Super Royals fan community, the campaign has also included fan-led engagement initiatives and match-day experiences.
The Royal Pizza Slice has been made available across Olio Pizza outlets in over 40 cities and via delivery platforms including Swiggy and Zomato.
“Our partnership with the Rajasthan Royals is a cornerstone of our year, and we’re thrilled to be back for another season. The ‘SLICE MAAR’ campaign is pure, unadulterated fan energy. It’s the sound of a six being hit and the feeling of grabbing the perfect slice of pizza on match night. With the new Royal Pizza Slice, we’re not just selling a product; we’re serving an essential part of the cricket ritual for every single fan, making the game-day experience more accessible and exciting than ever before,” said Gokul Kandhi, Chief Operating Officer, Curefoods
“Our partnership with Olio Pizza is a testament to the long-term relationships we hold dear. Over these years, we have grown together, creating a platform that goes beyond sponsorship—one that enriches how our fans connect with every match. We look forward to strengthening this collaboration further as we continue to create meaningful, high-quality experiences for our fans.” said Alok Chitre, Chief Operating Officer, Rajasthan Royals
