Indian brands have become very creative when it comes to engaging audience online. Recently, Swiggy did a smart move that has managed to grab attention of people on social media. The food delivery’s handle posted “bluueeblaahhhbleehhhblueeblahblehblue” – looks like a careless mistake Swiggy’s social media team, right?
bluueeblaahhhbleehhhblueeblahblehblue
— Swiggy (@Swiggy) February 25, 2019
Well, sorry for the disappointment but this is some really clever marketing stunt.
Twitterati was quick to recognise this and their responses were hilarious. Check some of the best below:
1.
Khud ka ordered khana kha liya kya??
— Naveen Singla (@MonkKiiBaat) February 25, 2019
2.
https://twitter.com/sagarcasm/status/1099915072607006720
3.
We wanted alcohol on Swiggy, not Swiggy on alcohol SMH 🤦🏻♂️
— 😷 (@iamsriram98) February 25, 2019
Even Netflix tried to join the list and tweeted:
Bro, Mondays amirite? pic.twitter.com/3ffI1H9t9j
— Netflix India (@NetflixIndia) February 25, 2019
Now all the foodies and grammar lovers let us tell you that it wasn’t a typo or some mistake from an intern. To know the details, look the below tweet from Swiggy:
Wondering what this was? Not a typo for sure! It was our Voice of Hunger! Get ready for the #SwiggyVoiceOfHunger challenge. You just need to recreate food shapes through Instagram VOICE NOTES, to win a year worth of food vouchers! 1st challenge coming up tomorrow. Stay Tuned! pic.twitter.com/oZZILkgM0G
— Swiggy (@Swiggy) February 25, 2019
This campaign was planned by Dentsu Webchutney to talk about Instagram’s recently launched voice note feature by inviting people to recreate the shape of food items on the ‘sound wave’ of Instagram’s voice notes.
https://www.instagram.com/p/BuX8pj_AhkR/?utm_source=ig_embed
The idea was to create an “internet-first” challenge, executed in the most “internet way possible”, GD Prasad, client services director, Dentsu Webchutney, Bangalore, told afaqs.
Interesting, isn’t it? If you come to know about more such campaigns by brands on social media, do let us know in the comments section.
