One of the new-age leaders in youth entertainment, gaming, and esports and a material subsidiary of Nazara Technologies- NODWIN Gaming has acquired Trinity Gaming, a leading gaming agency and platform MCN/ CSP in a deal valued at Rs 24 Crore.
This acquisition will see Trinity Gaming become a fully owned subsidiary of NODWIN Gaming, marking a significant step in expanding its reach and capabilities within the Indian gaming and content ecosystem.
The acquisition of 100% of the share capital of Trinity will be a combination of secondary sale and stock swap of NODWIN Gaming shares for a total consideration of upto Rs 24 Crores and the consideration would be payable partly by way of Cash consideration upto Rs 4.8 Crores and balance Rs 19.2 Crores by way of swap of equity shares of Nodwin Gaming.
As part of this transaction, the founders would become shareholders of NODWIN Gaming and continue to lead the business going forward.
Founded in 2019 by the entrepreneurial duo of Abhishek Aggarwal and Shivam Rao, Trinity Gaming over the years has established itself as a cornerstone in India’s gaming influencer ecosystem.
That being said, Trinity Gaming is a Creator Service Provider (CSP) for Meta and the only Gaming MCN (Multi-channel Network) for YouTube in Gaming in India, managing over 1,000 creators from across the country, with prominent partnerships with global brands such as Samsung, Realme, iQOO, and Krafton.
Trinity’s expertise in content creation, digital marketing, and agency activations makes it a valuable addition to NODWIN Gaming’s portfolio, enhancing its ability to forge impactful partnerships with gaming creators and brands.
Furthermore, as part of this acquisition, NODWIN Gaming will expand the portfolio of Trinity to other emerging markets such as Africa, SE Asia, Central Asia and Middle East across existing businesses and verticals of NODWIN Gaming. NODWIN Gaming will also merge its Unpaused Talent business with Trinity and have the founders of Trinity lead it.
Aligning with NODWIN Gaming’s vision of delivering immersive and holistic youth entertainment experiences, this acquisition is believed to add another critical touchpoint to engage with the youth demographic more effectively and comes at a time when NODWIN Gaming continues to grow in India and emerging markets worldwide.
This deal complements NODWIN Gaming’s recent strategic moves, including the acquisition of Comic Con in India, German esports and gaming marketing agency Freaks 4U Gaming, West Asia and Turkey-focused marketing agency Publishme, Singapore-based live events firm Branded, and Turkish esports and gaming company Ninja Global.
Commenting on the acquisition, Akshat Rathee, Co-Founder, NODWIN Gaming, said, “Trinity Gaming has been a long-time partner and ally in the gaming ecosystem, and we’ve shared a strong relationship with Abhishek, Shivam, and their incredible team over the years. We are thrilled to welcome Trinity Gaming into the NODWIN Gaming family. Trinity’s deep understanding of India’s gaming creator ecosystem, coupled with their expertise in brand partnerships, agency activations, content creation, and community engagement, will be pivotal in further strengthening our footprint in the region. This acquisition allows us to offer more holistic solutions to our partners, from content creation to marketing services, while continuing to build a thriving gaming ecosystem in India.”
To this, Abhishek Aggarwal, Co-Founder, Trinity Gaming, added, “Joining forces with NODWIN Gaming is a momentous step for us. The synergy between our teams will accelerate our vision of creating unmatched opportunities for content creators in India, expanding the gaming ecosystem while helping brands connect more deeply with this highly engaged audience. We are excited about the future and the immense growth that lies ahead.”
Furthermore, Shivam Rao, Co-Founder, Trinity Gaming, also said, “With NODWIN Gaming’s unparalleled expertise in esports and global reach, coupled with our focus on creators and brand partnerships, we are poised to deliver innovative and compelling solutions for the gaming community in India. This acquisition marks the beginning of a new era of opportunities for creators, and brands alike.”
