FCB ULKA, part of FCB Group India, has appointed NITCO’s former Senior Marketing Manager- Nivedita Lahiri as its new Senior Vice President.
This development marks the return of Lahiri, who worked on the brand side for over a year as SMM of the tile, marble and mosaic brand- NITCO. on the advertising side.
Prior to joining NITCO in July 2023, she was associated with Network Advertising as VP for about one-and-a-half years, starting December 2021, and with L&K Saatchi & Saatchi for a period of three-and-a-half years, between May 2018 and November 2021.
In the past, Lahiri also worked with agencies like Grey Group, JWT, Ogilvy & Mather, Law & Kenneth and Contract Advertising as well as media houses like NDTV and DNA.
With over 17 years of experience in advertising and communications, Lahiri has demonstrated versatility by working across diverse sectors, including FMCG (Cadbury, Ferrero, Rich’s), Finance (Kotak Life Insurance, Birla Mutual Funds, Kotak Securities), Real Estate, Airlines, and more.
Commenting on her appointment, Kulvinder Ahluwalia, Chief Executive Officer, FCB ULKA, said, “We are thrilled to welcome Nivedita to the FCB ULKA family. Her extensive experience and proven track record across various sectors make her a valuable addition to our leadership team. We are confident that Nivedita’s strategic vision and passion will significantly contribute to our clients’ success and drive our agency’s growth.”
To this, Lahiri added, “I am truly excited to join FCB ULKA and have the opportunity to work alongside such talented leaders as Dheeraj, Kulvinder, and Vandana. FCB has an incredible legacy and a fantastic history of creating impactful work. I look forward to contributing to this dynamic team as we continue to push the boundaries of creativity and innovation.”
