Cello has appointed Ninad Pathak as its Head of Digital Marketing. In his new role, he will oversee the entire spectrum of digital operations, including the D2C website, performance marketing, digital campaigns, social media, B2B e-commerce marketing, catalog development, and content creation for the website, social platforms, and e-commerce channels.
He shared the news of his appointment through a LinkedIn post.
Before this, he was associated with IndiaFirst Life as Assistant Vice President- Marketing, from May 2023 to November 2024. Prior to that, he worked with Interpublic Group (IPG) between April 2018 and April 2023, as Media group Head and Associated Director- Strategy.
Between June 2016 and April 2018, Pathak served as Manager- Marketing Strategy and Media Planning at Madison World.
Earlier, he worked as Senior Research Analyst- FMCG and Pharmaceuticals at Nielsen, from September 2012 to May 2016.
