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Nina Elavia Jaipuria, Niraj Ruparel, Deepshikha Dharmaraj, Chandani Samdaria & Praful Akali Appointed As Jury Chairs For ABBY One Show Awards 2025

The ABBY Awards 2025, powered by One Show, is scheduled to take place at Goafest 2025 on May 21, 22 and 23, 202,5 at Taj Cidade de Goa Heritage and Horizon, Goa.

MM Desk by MM Desk
April 25, 2025
in Advertising
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Nina Elavia Jaipuria, Niraj Ruparel, Deepshikha Dharmaraj, Chandani Samdaria & Praful Akali Appointed As Jury Chairs For ABBY One Show Awards 2025

(From L to R): Nina Elavia Jaipuria, Niraj Ruparel, Deepshikha Dharmaraj, Chandani Samdaria & Praful Akali

The Ad Club has announced the appointment of a distinguished group of industry professionals as Jury Chairs for the upcoming awards season. Leading the charge in various categories, the following individuals have been entrusted with overseeing the judging process:

  • Nina Elavia Jaipuria, Business professional and Corporate leader, has been appointed Jury Chair for the Broadcaster
  • Niraj Ruparel, Creative Tech Lead at WPP & GroupM India, will take the helm as Jury Chair for the Technology
  • Deepshikha Dharmaraj, CEO of Burson Group India, has been named Jury Chair for the Public Relations
  • Chandani Samdaria, Executive Creative Director at L&K Saatchi & Saatchi, will oversee the Green Abby
  • Praful Akali, Founder & Managing Director of Medulla Communications, has been appointed Jury Chair for the Health

Nina Elavia Jaipuria has over 3 decades of experience in Media, FMCG, Services, Marketing and Advertising. After completing her MBA from the Sydenham Institute of Management, she started her journey in advertising with the memorable launch of Surf Excel at Lintas.

She moved on to Colgate to look after their Cibaca toothbrush portfolio followed by her shift to BPL Cellular to work on its customer acquisition strategy. She started her stint in the media industry with Sony Entertainment Television. In her last role, Nina was with Viacom 18 Media Pvt. Ltd. as their Senior Executive Vice President & Head – Hindi & Kids’ TV Network.

Nina has also been a part of the “FICCI Women on Corporate Boards” program. She has also been named to the list of Impact’s “50 Most Influential Women in Indian Media, Marketing and Advertising” for 9 times over the years. Nina chairs the women’s empowerment committee at the International Advertising Association (IAA) and drives IAA Voice of Change, a crucial initiative for gender representation in all forms and formats of content.

Niraj Ruparel is at the helm of creative technology across WPP and GroupM India.

Niraj and his teams at WPP in India are globally awarded innovators, with multiple Cannes Lions, Cannes Titanium, Spikes Asia, Kyoorius and Effies and has served as a jury member at top forums.

Deepshikha Dharmaraj with three decades of experience in public relations and integrated communications. Till recently, the CEO of BCW India Group, now takes over as Chief Executive Officer, Burson Group India, which includes Burson Genesis, GCI Health India and Hill & Knowlton India.

Deepshikha is a founding board member of the India chapter of the Global Women in Public Relations (GWPR). She serves as the Managing Committee member and President of the Public Affairs Forum of India (PAFI).

She also served as President of the Public Relations Consultants Association of India (PRCAI) in 2008. Passionate about bringing creative ideas and measurement into communications, she has been a juror for numerous prestigious award shows, including Cannes PR Lions, D&AD Awards, among others.

Chandani Samdaria, with over 15 years of experience in the creative industry, has worked on campaigns for global brands such as Vicks, Head & Shoulders, Nivea, Pampers, Tide, Ariel, Amazon Audible, and more with a focus on leveraging cultural insights to create powerful ideas.

She has served as a jury member for prestigious platforms including the One Show for the Branded Entertainment category, Portfolio Evening by D&AD and Indian Creative Women, and as Jury Chair for Abby Awards. Chandani is a mentor for the One Show Young Ones Program where she is currently mentoring young talent.

Her work has earned multiple accolades, including a Gold at Abby Awards, a Silver at Clio, and a Silver at the Effies for Vicks. A National Gold Medalist in Figure and Artistic Skating, Chandani has multi-faceted talents.

Praful Akali founded Medulla in 2008, and under his leadership, the agency became the Healthcare Advertising Agency of The Year at Cannes Lions in 2016.

His early career was spent on the client side after completing his management studies at IIM Lucknow. He managed Pfizer’s Consumer Healthcare portfolio in India, an experience that allows him to blend creativity with effectiveness.

Two campaigns that he poured his heart into were Last Laugh and Last Words. In 2016, the Last Words campaign was featured in the Gunn Report as one of just 15 global campaigns to win both a gold at the Lions and an effectiveness award at the Effies. T

The agency repeated this accomplishment in 2017 with Last Laugh, which won a Grand Prix at Clio and two Golds at the APAC Effies. Praful has served on juries at prestigious award shows like Cannes Lions, LIA, and Clio, amongst others.

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