New Balance has announced actor Janhvi Kapoor as its first Indian brand ambassador, marking a formal step in the brand’s efforts to strengthen its presence in the country. The appointment has positioned Kapoor as the face of the global sportswear brand in India, a market New Balance has identified as a key growth region.
The brand has stated that the association has focused on aligning performance-led sportswear with contemporary fashion and fitness culture in India. It has aimed to connect with younger consumers by leveraging Kapoor’s visibility across film, fashion and popular culture.
New Balance has highlighted India as a priority market within its Middle East, Africa and India (MEAI) region, and the partnership has been positioned as part of a broader strategy to deepen consumer engagement and brand relevance in the country.
Speaking about the relationship Janhvi Kapoor said, “I’ve always admired New Balance for its dedication to innovation and celebrating individuality. It’s a brand that encourages you to own your story, and that’s something I deeply connect with. For me, fashion and fitness have always been about staying true to yourself — New Balance allows me to express that confidence and authenticity. I’m truly honoured to be part of the New Balance family and excited for this journey together.”
Welcoming Janhvi to New Balance, Radeshwer Davar, Country Manager, India at New Balance, said, “We’re thrilled to welcome Janhvi to the New Balance family. Our sponsorships are always co-authored—rooted in shared vision and mutual creativity—and Janhvi brings not just influence but genuine inspiration. Her passion, drive and individuality mirror the ethos that defines New Balance. She’s someone who continuously evolves, and together we’ll explore new dimensions of fashion and sports for our audiences in India.”
“India is one of the fast-growing markets across MEAI region for New Balance,” said Stuart Henwood, Senior director, New Balance, Middle East, Africa, and India (MEAI). “Janhvi’s individuality and entrepreneurship spirit aligns to the values of the brand and our vision for India. She will play a key role in deepening our connection with consumers across the country and wider MEAI region. Her energy, style, and commitment to excellence reflect the very spirit of our brand, and we’re delighted to welcome Jahnvi to the New Balance family.”
