Netflix has released a new report titled The Netflix Effect, detailing the streamer’s economic, cultural and social impact over the past decade through its investments in global content production and entertainment infrastructure.
According to the report, Netflix has invested more than $135 billion in films and series over the last 10 years, including both original productions and licensed titles from partners worldwide. The company said these investments have contributed over $325 billion in gross value added to the global economy during the same period.
The streamer also highlighted the scale of its localisation efforts, noting that Netflix films and series are currently dubbed in 36 languages and subtitled in 33 languages to support global accessibility and audience reach.
On the employment front, Netflix stated that its productions alone have generated more than 425,000 jobs globally over the last decade, spanning creative, technical and production-related roles.
The report also pointed to the regional economic impact of individual titles. In the US, the four seasons of The Lincoln Lawyer have contributed more than $425 million to California’s economy, underscoring the role of large-scale productions in driving local employment and business activity.
Netflix said it plans to continue expanding its investments in content and production despite broader industry slowdowns. The company noted that it spends “tens of billions of dollars” annually on entertainment content, while also investing in production facilities and workforce development initiatives.
As part of its long-term industry development efforts, Netflix said its training and skills programmes have reached more than 90,000 people across over 75 countries, supporting talent development across the global entertainment ecosystem.
Talking about the report, Ted Sarandos, co-CEO of Netflix, said, “These days, the entertainment business is changing even faster than when we started — which is why, as we look ahead to the next decade, we’ll keep investing in the relationships we’ve built with the creators we work with, the communities we depend on and the fans who love to watch. To me, that’s what the Netflix Effect is all about. And while I’m proud of everything we’ve done together, I’m even more excited about what comes next.”
