NeoNiche Integrated Solutions has appointed Sheraz Hasan, former Head of Marketing for AWS across Asia Pacific & Japan, to its Leadership Board. NeoNiche Integrated Solutions operates in the experiential marketing space, working across technology and B2C brands globally, combining technology with brand experience capabilities, and continues to expand its leadership board
Hasan brings experience in global marketing, go-to-market strategy and scaling businesses in high-growth markets from his time at Amazon Web Services. During his decade at AWS, he was involved in building and leading marketing operations across the Asia Pacific and India regions. His appointment reflects the company’s focus on the Asia-Pacific region, with Singapore and ASEAN positioned as a strategic hub for brands seeking to connect with digitally-advanced audiences
His appointment reflects NeoNiche Integrated Solutions’ focus on strategic growth and the expansion of its experiential marketing capabilities while continuing to cater to a global audience
“Sheraz has a rare combination of large-scale platform marketing experience and deep expertise in the APJ and India markets. His insights on account-based marketing, ecosystem coverage and scaling into new regions will be valuable as we enter our next phase of growth,” said Prateek N. Kumar, Founder and Chief Executive Officer of NeoNiche Integrated Solutions.
“NeoNiche is poised to redefine its category. I am excited to contribute my experience in building global marketing engines to help capture this opportunity and achieve hyper-growth. Success in today’s landscape requires a nuanced understanding of both global scalability and key regional dynamics, particularly in high-potential markets like ASEAN,” said Sheraz Hasan.
