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    The Creator Economy Is Reaching A Critical Turning Point

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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

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NDTV Reports 59% Revenue Growth In Q4, Digital Traffic Up 39%

In the fourth quarter of fiscal 2024, NDTV witnessed a revenue increase to Rs 106.5 crore, reflecting a 59% rise. This growth was aided by a 39% increase in global digital traffic for its digital arm in March. The company expanded its reach across consumer segments during the financial year with the launch of NDTV MP-CG, NDTV Rajasthan, and NDTV Profit. Moreover, NDTV Marathi is scheduled for launch on May 1.

MM Desk by MM Desk
April 29, 2024
in Media
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NDTV Reports 59% Revenue Growth In Q4, Digital Traffic Up 39%

In the fourth quarter of fiscal 2024, NDTV saw its revenue climb to Rs 106.5 crore, marking a 59% increase. This growth was supported by a 39% surge in global digital traffic for its digital arm, NDTV Convergence, in March.

In a regulatory filing, the company said that it reported a consolidated net loss of Rs 8.74 crore in the fourth quarter of the current year, an increase from the Rs 1.15 crore loss recorded in the same quarter of the previous year.

However, the company’s losses decreased from Rs 10.13 crore in the December quarter, as it experienced growth and increased engagement in its digital operations.

In the fiscal year 2023-24, the company reported a net loss of Rs 22.54 crore as compared to Rs 52.18 crore profit recorded in the prior fiscal year.

Revenue from operations increased to Rs 106.52 crore from Rs 66.96 crore in the January-March period. The company mentioned that attrition was down 58% from last fiscal.

The company stated that during the financial year, NDTV expanded its presence across consumer segments with launch of NDTV MP-CG, NDTV Rajasthan, and NDTV Profit. Additionally, NDTV Marathi is being launched on May 1.

“This strategic expansion drive from a 2-Channel setup to a 6-Channel setup has meant substantial investments in next-generation infrastructure. A cutting-edge broadcast facility in BKC, Mumbai is up and running. Another state-of-art integrated facility will be operational in NCR, Delhi in the coming months. While these investments strengthen future growth objectives, they have had an impact on short-term financial performance. NDTV remains committed to creating long-term shareholder value by leveraging its premium brand value to launch new products, expand audience and drive efficiency by investments in technology,” the company said.

“As the new financial year commences, NDTV continues its expansion momentum with the upcoming launch of its next regional news channel, NDTV Marathi and reimagining its international offering under, NDTV World, featuring original shows with an Indian perspective catering to a global audience and the Indian diaspora,” it added.

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