As part of its vision for growth, NDTV has rebranded and revamped its branded content unit as NDTV Brand Studio.
NDTV Brand Studio will deliver a comprehensive suite of customised content solutions for brands across various sectors, covering every aspect of the value chain– from content ideation and production to amplification. The studio’s approach is to deliver very focused IPs with complete content solutions specially designed to address or solve for a particular market need.
As per the network, the studio is powered by a team of branded content specialists and seasoned journalists with deep roots in NDTV’s legacy of social campaign and high-impact initiatives.
Gaurav Dewani, Revenue Head, NDTV Brand Studio, said, “As brands navigate an increasingly dynamic, digital-first world, they need partners who can help craft narratives that reach and engage audiences in a meaningful, differentiated way. With NDTV Brand Studio, we’re thrilled to provide a creative hub where brands can create decisive messaging through NDTV’s journalistic excellence and deliver impactful branded content experiences”.
