NDTV India has unveiled a refreshed brand identity anchored in the thought ‘Bharat Ka Vishwas’, marking an evolution of its positioning in the Indian news landscape. The revamp has extended across on-air presentation, digital platforms, and the network’s visual framework, aiming to align with changing audience expectations.
The updated identity has focused on improving clarity, immediacy, and overall storytelling formats. The changes have been designed to create a more intuitive and streamlined news experience, catering to viewers seeking credible and sharp news coverage in a fast-paced media environment.
The transformation has included updates to typography, motion systems, and visual hierarchy, with an emphasis on readability and consistency across television and digital screens. The network has aimed to reduce clutter while enhancing navigation and accessibility of information.
The move has come at a time when trust and credibility have become central concerns in news consumption, with NDTV India reinforcing its positioning around reliability and audience trust through the ‘Bharat Ka Vishwas’ thought.
Rahul Kanwal, CEO and Editor-in-Chief, NDTV, said, ‘The new look of NDTV India is a reflection of a new momentum. India is changing, and so must the way news is presented. ‘Bharat Ka Vishwas’ is not just a tagline – it is a responsibility. It reflects the trust that millions place in NDTV, and our commitment to uphold it with conviction.’
Rohit Vishwakarma, Managing Editor, NDTV India, added, ‘This new look is both a reinvention and a reaffirmation. It introduces a fresh visual language to our journalism while staying rooted in the values that define NDTV India. ‘Bharat Ka Vishwas’ captures the essence of that relationship – trust that has been built over time, and trust that we continue to earn every single day.’
Gaurav Barjatya, Marketing Head, NDTV, said, ‘At a time when misinformation is everywhere and the line between what’s real and what’s manufactured is increasingly blurred, who you trust matters more than ever. With this campaign, we are doubling down on earning and upholding that trust every single day. ‘Bharat ka Vishwas’ is not just a tagline – it reflects the faith that millions of Indians place in NDTV India, and our responsibility as a brand to honour it with journalism that is accurate, balanced, and meaningful.’
Jofree Shimray, Creative Consultant, NDTV, said, ‘The design approach focuses on clarity, speed, and visual hierarchy. Every element – from typography to motion systems, has been reworked to make information more intuitive and easier to navigate for the viewer. The idea was to reduce clutter, enhance readability, and create a seamless experience across television and digital screens.’
