Nasher Miles, a luggage and accessories brand which came into the limelight post its founders’ pitch on Shar Tank and spotlighted its journey of being a D2C brand that redefined Indian travel experiences through its innovative range of products, has now trusted creative agency- itch with its digital mandate.
As part of the mandate win, the creative agency known for its fresh and effective approach to marketing will be responsible for managing and overseeing Nasher Miles’ digital strategy, content creation, influencer collaborations, and data-driven campaigns to boost online engagement. It will also work closely with Nasher Miles to co-create and execute a dynamic digital strategy that fuses creativity with authenticity
Together, the two not only intend to build a stronger digital footprint, increase engagement, and reshape how modern travelers connect with Nasher Miles 2.0 and amplify the brand’s presence within the online travel community, building influence and deeper connections with audiences who share a passion for travel and adventure.
As per the two companies, this collaboration is set to elevate both brands across digital platforms, blending their unique strengths to craft a seamless, engaging journey for consumers and creating a cohesive digital experience that inspires, connects, and enhances the way audiences interact with the brands.
That being said, the partnership will begin with Nasher Miles’ new digital media relaunch, leveraging creative content, influencer collaborations, and data-driven campaigns designed to resonate with India’s evolving travel community.
Sharing his excitement on the new partnership, Naman Agarwal, Co-Founder, itch, said, “We are thrilled to partner with Nasher Miles, a brand that shares our passion for bold, creative storytelling. Together, we’re excited to push boundaries and make travel feel even more personal, accessible, and engaging for the Indian audience.”
To this, Shruti Kedia, Co-Founder and Marketing Head, Nasher Miles, added, “In itch, we’ve found a partner who genuinely understands our aspirations for digital growth and innovation. Their fresh perspective and creative strengths align perfectly with our goals, and we’re excited to create memorable, impactful digital journeys that connect deeply with our customers.”
