Mythology OTT platform, Hari Om has appointed Sanjeev Agrawal as Business Head. In his new role, Agrawal will spearhead business strategy, planning, and development of the platform.
Most recently, he was an entrepreneur, founding ‘The Wise Monkey’ a financial services company.. Agrawal has an extensive experience in growing businesses across diverse industries such as Media, Telecom, Retail, and Financial products. His previous positions have equipped him with key skills in ad film making, media planning, data analysis, recruiting, training, delegation, and business strategy.
Notably, he spent over seven years at Amagi Media, where he managed revenue generation and corporate client relationships in West India, focusing on genres like GEC, Movies, and News. He also played a pivotal role in establishing and scaling the geo-targeting business for Zee TV and Zee Cinema in the region.
Meanwhile, Hari Om has also onboarded Reitu Shharma as Script Head. Shharma also brings an extensive experience in content development, research, story, screenplay, and dialogue writing. Her work includes projects like Sankatmochan Mahabali Hanuman, Veer Shalibhdra, Swaraj, Vighanharta Ganesh, Dharm Yoddha Garud, Yoshomati Maiyya Ke Nandlala, Baal Shiv, The Legend of Jagannath and feature film like Sarabjit.
As per the platform, her deep understanding of India’s rich cultural and religious heritage, bolstered by her research on over 200 temples, positions her well for this critical role. Shharma will oversee concept development and lead research on religious texts, ensuring the authenticity and quality of all content on the platform.
These appointments are part of the company’s strategic plan to further solidify its leadership team and expand its offerings, the platform stated.
Speaking on the new appointments Nivedita Basu, Senior Vice President Group shared, “We are thrilled to welcome Sanjeev Agrawal and Reitu Shharma to our team. Their extensive experience and unique insights will be invaluable as we continue to expand our platform and offer high-quality content that celebrates India’s heritage and spirituality.”
Agrawal shared his enthusiasm about the new role, stating, “I am excited to join Hari Om and look forward to contributing to the growth and success of this unique platform. With my experience in business strategy and development, I am eager to help Hari Om reach new heights.”
Shharma added,”I am thrilled to work with such a distinguished team at Hari Om. The opportunity to create content that resonates with audiences and preserves our rich cultural heritage is a dream come true. I am committed to bringing my best and contributing to the platform’s success.”
Angira Vats, Head of Content, said, “With Sanjeev Agrawal’s strategic expertise and Reitu Shharma ‘s profound knowledge of Indian mythology, we are building a powerhouse team that will be pivotal in delivering content that not only entertains but also enlightens our audience with the richness of India’s cultural heritage.”
