Myntra has unveiled its latest ad film for the Glow-up Days campaign, live from April 11 to 16, fronted by content creator and actor Srishti Dixit.
Glow-up Days is a selection of popular brands at the best prices, empowering customers to indulge in their ultimate glow-up moment. The campaign taps into the excitement of refreshing beauty revamps.
The campaign will be amplified across social media, digital platforms, and influencer networks, with Dixit leading a wave of authentic content that encourages audiences to discover their glow-up moments through Myntra Beauty.
Speaking about the campaign, Srishti Dixit said, “Glow-up Days is such a fun and empowering concept! I loved bringing it to life with Myntra, It’s about more than just a makeover; it’s about celebrating every version of yourself. Whether it’s an outfit that makes you feel bold or beauty products that add a spring to your step, this campaign is all about owning your style story.”
Speaking on the campaign, Kejal Parekh, Associate Director, Marketing, Myntra, said, “The core of our Glow-up Days campaign is to break down barriers and make premium international beauty brands truly accessible to everyone. This campaign is about empowering individuals to look and feel their absolute best, without being worried about how much it costs. Our collaboration with Srishti beautifully illustrates how we are enabling a space where the finest beauty products can be explored and enjoyed freely, allowing everyone to experience the best of what international beauty has to offer.”
Adding to this, Kushger Tuli, President, Creative, Tilt Brand Solutions said, “Every Indian woman has seen days where she’s had to ration and use her favourite beauty products sparingly. We brought this insight alive in Myntra’s quintessentially quirky world and showcased how Myntra Beauty Glow Up days can make these desperate days of controlled use a thing of the past.”
