Myntra is all set to host the Myntra FWD Creator Fest 2024, a grand celebration of fashion, creativity, and the dynamic creator ecosystem that continues to reshape India’s style landscape.
As per the brand, the event, scheduled to take place at the Jio Convention Center in Mumbai, on November 15, is poised to be the most significant event of the year for digital creators, uniting content creators in the lifestyle space with over 500 creators coming under one roof- from nano to macro influencers- along with leading brands, pop culture icons, and an array of digital trendsetters.
The Myntra FWD Creator Fest 2024 is set to go beyond just fashion, celebrating creators’ unique contributions to shaping perspectives, setting trends, and fueling conversations that resonate deeply with Gen Z audiences. As a night dedicated to creativity, inspiration, and the power of influence, the event is expected to attract an eclectic mix of influencers from different genres, including the most celebrated names in the industry as well as rising stars from micro and nano creator communities.
In addition to a full day of creator showcases, the Myntra Glammys, powered by Grazia, also makes a comeback. This awards ceremony will honor outstanding creators and trendsetters who have shaped the creator-driven industry and pushed the boundaries of digital content creation.
The event is expected to witness the presence of some of the celebrated names in the industry including Vedang Raina, Orry, Urfi Javed, Munawar Faruqui, Zakir Khan, Lisa Mishra, Saba Azad among others
Myntra FWD has partnered with a lineup of brands for Creator Fest 2024, including CMF by Nothing, Lakmē, Viktor & Rolf, Rabanne, Fujifilm, Snapchat, YouTube, Schwarzkopf, and Freakins, among others.
As per the brand, these partnerships underscore a collective commitment to celebrating the essence of creative expression when it comes to content across industries, while offering attendees exclusive access to innovative products, experiences, and collaborations.
The Myntra FWD Creator Fest will also offer a sneak peek into the future of Gen Z fashion, with a live fashion show featuring the latest trends and styles set to dominate 2025. Expect to see cutting-edge runway moments, featuring exclusive collections that push the envelope on style and innovation.
Speaking on the arrival of the Creators Fest, Sunder Balasubramanian, Chief Marketing Officer, Myntra, said, “Our engagement with Gen Z has been central to our vision for Myntra, where we are looking at expanding fashion possibilities for India. India has 60 million e-lifestyle GenZ shoppers, this influential cohort is reshaping fashion choices nationwide.”
“Today’s Gen Z looks up to content creators who bridge the gap between their aspirations and reality, defining fashion, beauty, lifestyle, and culture with authentic voices and relatable content. Myntra FWD, a destination built for Gen Z, celebrates these creators for how they’ve opened up new worlds including pop culture for audiences in – beauty to fashion and beyond. With the FWD Creator Fest, we’re inviting these key voices who are shaping India’s digital landscape to join us in this journey,” he added.
