mSix&Partners, GroupM’s youngest outcome-based agency, has secured the integrated media mandate for the new-age D2C Ayurvedic nutrition brand Kapiva, following a multi-agency pitch.
The agency will handle all aspects of media for Kapiva, including mediums such as TV, print, radio, cinema and digital. The account will be managed by the agency’s Delhi office.
Being the outcome-based agency that it is, mSix&Partners will also leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions.
As part of this development, the homegrown Ayurveda and Wellness brand has entrusted mSix&Partners’ expertise in data-led and audience-centric media planning to support its aggressive expansion plans, primarily on e-commerce platforms.
Moreover, being a category creator that it is, Kapiva will also utilise the agency’s capabilities in precision planning and data measurement to address unique business challenges.
Commenting on the development, Subhamay Mukhopadhyay, Managing Partner, mSix&Partners India, said-
“We are delighted to have partnered with Kapiva in its ambitious growth journey. We intend to capitalize on Kapiva’s unique positioning as a category creator in the segment to forge new business opportunities, design data driven, consumer-centric plans and bolster memorable consumer engagement. Sharing the brand’s new age and aggressive attributes, we are more than excited to commence operations and harness our synergies on this mandate.”
Adding to this, Romil Lodaya, Senior Vice President- Marketing, Kapiva, said-
“Ayurveda is increasingly recognized worldwide as a proactive healthcare system, and as industry leaders, we are committed to consistently advancing awareness and adoption for our brand. By leveraging mSix&Partners’ advanced capabilities, we intend to intricately understand consumer preferences and behaviors. This data-driven approach will enable us to tailor our communication strategies, ensuring that our message reaches the right audience at the right time and empower us to optimise our marketing strategies.”
