One of India’s leading 2 and 3-wheeler as well as off-highway tyre brands- Eurogrip Tyres, part of TVS Srichakra, has signed up legendary cricketer MS Dhoni, who is known his dependability, performance and passion for riding, as its brand ambassador.
With Dhoni’s values resonating with Eurogrip Tyres’ vision of empowering riders with control and confidence on every journey, the two will come together and embark on a new journey wherein the cricketer will endorse Brand Eurogrip and the entire range of products in the portfolio.
Sharing his thoughts on coming aboard as Eurogrip Tyres’ new ambassador, Dhoni said, “Being associated with a brand like Eurogrip is truly exciting as this is a category that is very close to my heart. My love for motorcycles and riding began long before my cricketing journey, and over the years, I have had the chance to ride a variety of bikes – from timeless classics to top-of-the-line superbikes. Choosing the right tyres is essential for a safe and enjoyable ride and Eurogrip Tyres’ expertise in this domain stands out. I am looking forward to this exciting journey with Eurogrip.”
To this, P Madhavan, EVP- Marketing and Sales, TVS Srichakra, added, “We are delighted to welcome M S Dhoni, a personality who truly embodies Eurogrip Tyres’ core values of reliability and performance. MSD perfectly complements our commitment to delivering innovative tyre solutions for the new age riders. This collaboration is a milestone in our brand journey, as we continue to offer world-class products and elevate riding experiences across diverse segments.”
With over 4 decades of expertise in tyre design and manufacturing, Eurogrip Tyres offers an extensive range of products to suit varying needs and applications, with best in category warranty and after sales service. Eurogrip Tyres’ products are designed in Milan, Italy and are globally tested and certified.
