MRF has concluded its partnership with the International Cricket Council (ICC). The tyre manufacturing company’s decision comes just two weeks before the ICC Men’s T20 World Cup 2024.
According to reports, despite their eight-year-long collaboration as ICC’s global partner, the company has decided not to extend the partnership.
Several other high-end sponsors are dissatisfied with how international cricket is managed and are reevaluating their partnerships with the ICC. Additionally, the global cricket governing body has extended ties with Aramco.
Reports stated that the new agreement reinforces the integrated energy and chemical company’s status as the ICC’s premier partner.
