Motorola has announced the launch of two new products, its first-ever laptop, the Moto Book 60, and the Moto Pad 60 Pro tablet, and has onboarded actress Rasha Thadani as the face of its upcoming campaigns for both devices.
The annual brand association will feature Thadani across television and digital platforms, with a focus on appealing to Gen Z audiences.
The collaboration kicks off with a TVC titled ‘Colour Me Moto’, spotlighting the Moto Book 60 and its Pantone-curated colour options. In the ad, Rasha Thadani dances through a grey subway scene, injecting life and colour with the stylish new laptop in hand — a metaphor for Motorola’s intent to break away from the monotony of traditional tech aesthetics.
Slated to hit the market on April 17, both the Moto Book 60 and Moto Pad 60 Pro are part of Motorola’s push towards building a future-ready, cross-category ecosystem.
The collaboration underscores Motorola’s renewed focus on lifestyle tech, offering smart devices that are not only functional but also fashion-forward and tailored to the evolving demands of Gen Z.
Commenting on the launch and partnership, Shivam Ranjan, Head of Marketing, APAC, Motorola, said, “We are happy to welcome Rasha Thadani as the face of the Moto Pad 60 Pro and Moto Book 60 in India. As we expand our portfolio with these exciting new categories, we wanted a personality who embodies creativity and versatility. Rasha’s refreshing presence and growing influence among the youth make her a perfect fit. Her association reflects our vision of empowering the next generation with stylish and smart technology.”
Sharing her excitement, Rasha Thadani said, “I’m super excited to be associated with Motorola for the launch of the Moto Pad 60 Pro and Moto Book 60. As someone who’s always juggling work and learning about new stuff, I love how these devices combine style, performance, and meaningful AI features. It’s amazing to be part of a brand that’s pushing boundaries and creating tech that genuinely resonates with young users.”
