Fogg has always stood out with its creative ad concepts and catchy phrase. “Fogg Chal Raha Hai” has not just become the punch line but also a fact during the recent India-West Indies match.
The deodorant brand Fogg has come out to be the most recalled ad in the World Cup 2019. The brand topped the survey conducted among 370 respondents by the Indian Institute of Human Brands (IIHB), Mumbai.
The Ahmedabad based Fogg has not used any celebrity face for its marketing and yet gained more recalls than any celebrity-based brand ads.
Sandeep Goyal, chief mentor, IIHB, said “The fact that Fogg outscores all brands in recalls, including those endorsed by Virat or Dhoni or Shah Rukh or Akshay, means that using a famous face is in itself not necessarily a winning formula. Fogg has product differentiation and faithfully keeps hammering that story into consumer minds with newer and newer creative executions.
Other Recalled Apps.
Byju’s (66%), Uber (65%), Paisa Bazaar (56%), Mutual Funds Sahi Hai (49%), Dream 11 (48%), Policy Bazaar (42%), Parle (42%), Vimal (42%),Netflix (40%), Kamla Pasand (39%), Havell’s (39%) were the others in Top 10 on spontaneous recall.
Ads That Were Disliked The Most.
Mutual Funds Sahi Hai was voted as the most boring ad by as much as 42% of the respondents. Kamla Pasand (37%), Samsung (22%), One Plus7(19%), Oppo Reno(16%), Vimal (14%), MRF (11%), Reserve Bank of India(8%) and Apollo Tyres (7%) were all seen to be uninteresting communication.
These surveys will further help the brands in understanding their stand in the market. And will surely help them in improving their marketing skills.
