Gargi by P N Gadgil and Sons (PNGS) has appointed actor and influencer Mithila Palkar as its brand ambassador. As per the brand, her collaboration with Gargi will bring a relatable yet aspirational appeal to the brand’s offerings, appealing to customers across diverse age groups.
As per the brand, known for her young, vibrant, and rooted persona, Palkar embodies the perfect blend of tradition and modernity that resonates with Gargi’s ethos. As the face of both PNGS and Gargi, she will feature in a new campaign designed to inspire a fresh generation of jewellery enthusiasts while staying true to the brand’s commitment to timeless craftsmanship.
She is recognised for her versatile acting and charming presence. She represents the aspirations of today’s youth- dynamic, peppy, and connected to their cultural roots, it added.
Speaking about her association, Palkar said, “Jewellery is more than an accessory- it’s a statement of who you are. Gargi by PNGS represents the elegance and versatility that every woman seeks. I’m thrilled to be part of a brand that celebrates individuality and tradition in such a beautiful way.”
Aditya Modak, Co-founder of Gargi by PNGS, added, “In three years, Gargi has created a distinct space in the jewellery market by offering exceptional designs that balance tradition and modernity. Today, we have a market capitalization of more than INR 1200 cr, and our association with Mithila Palkar marks an exciting new chapter in our journey. Her vibrant personality aligns seamlessly with Gargi’s mission to make fashion jewellery accessible, stylish, and personal.”
