Holi campaigns always bring a splash of creativity, and this time, Mirinda is grabbing eyeballs with its smart take on an age-old phrase ‘Kaali Zubaan’—turning it into something refreshing and fun.
Staying true to its vibrant and playful brand image, Mirinda is celebrating Holi with moments of joy and lightheartedness. As part of this campaign, the brand has launched a video ad featuring a fun exchange between a son and his mother.
Just when things seem to take a serious turn in the ad, Mirinda steps in—instantly shifting the mood from tense to playful. Because that’s what Mirinda does best—transforming everyday interactions into lively, colorful moments. But this campaign isn’t just about Holi; it’s about Mirinda’s signature vibe and its connection with festivals—fun, refreshing, and full of life.
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Speaking about the campaign, Shailja Joshi, Category Lead, Cola and Flavours, PepsiCo India, said, “Holi is a festival that celebrates togetherness, joy, and fun—values that have always been at the heart of Mirinda. This campaign brings that essence to life, showing how Mirinda adds a splash of colour and playfulness to everyday moments. Whether it’s nostalgia for past celebrations or excitement for new ones, Mirinda is the perfect companion to make Holi even more playful, refreshing, and unforgettable.”
The campaign has been amplified across digital and social media platforms, spreading festive cheer nationwide and making sure Holi celebrations are as colorful as ever!
