MiQ India has partnered with Happydemics to strengthen consumer-centric brand lift measurement in the Indian market. The collaboration has aimed to bridge the gap between consumer sentiment and data-led media decisions, enabling brands to build more measurable advertising strategies.
The partnership has combined MiQ India’s media intelligence and activation capabilities with Happydemics’ consumer-centric measurement solutions. It has helped advertisers connect media delivery with shifts in brand perception across metrics such as brand familiarity, consideration and preference, while enabling consistent measurement across campaigns.
The collaboration has also enabled the integration of feedback from exposed audiences into media analysis, allowing advertisers to assess campaign effectiveness more accurately and refine strategies in real time.
MiQ has conducted 48 key measurements using Happydemics and has been found to outperform ad recall performance and overall impact score, ranking in the top 10% of the industry.
The partnership has built on existing collaborations between the two companies across markets including France, the United Kingdom, Canada and Southeast Asia. It has reflected a shared focus on delivering a consistent consumer-first measurement framework while supporting advertisers in navigating evolving consumer behaviour in India.
“Impactful measurement is at the core of how brands evaluate success today, as media ecosystems grow more complex. MiQ’s partnership with Happydemics responds to the need for independent media validation that goes beyond platform-level metrics. This collaboration adds another layer of credibility and transparency to campaign evaluation – helping us ensure that every media decision is justified by real ROI and impact to deliver meaningful outcomes for our clients.” — Varun Mohan, Chief Commercial Officer India, MiQ
“We’re excited to partner with MiQ India, a leading force in programmatic and data-driven media. As Happydemics continues to expand its global footprint, this collaboration allows us to unlock even more value for brands. By combining MiQ India’s media expertise with our cross-channel brand lift solution, we can optimize brand outcomes and drive full-funnel growth at scale.” — Virginie Chesnais, Chief Marketing Officer, Happydemics
