Nestlé MILKMAID has launched its latest TVC celebrating the experience of preparing desserts at home with loved ones. Conceptualised by BBH India and directed by filmmaker Ram Madhvani, the film has highlighted the role of MILKMAID in adding richness and flavour to sweet creations.
The TVC has also showcased MILKMAID’s new reusable pack, designed for convenience. The pack has allowed consumers to use, store and reuse the product, encouraging easier dessert-making at home.
For over a century, MILKMAID has been used in both traditional and modern dessert recipes in India.
Manav Sahni, Head, Dairy Business, Nestlé India said, “MILKMAID enjoys a timeless legacy that lives on in kitchens across India. With every generation, it has reinvented itself while staying true to the promise of great taste. With this film, we celebrate the joy of homemade desserts and inform the consumers how MILKMAID, with its signature taste, elevates their flavour.”
Parikshit Bhattacharya, Chief Creative Officer, BBH India said, “It is always a delight to tell a new story for MILKMAID – the window to a world of desserts for Indian families for over a century. To add Yummazing next to the much-revered brand has been our privilege and we hope it adds to the shared vocabulary of mothers and kids while describing every dessert made with MILKMAID.”
