A company in decorative laminates and surface solutions, Merino Laminates, has launched a 360° pan-India brand campaign. Conceptualised by Lowe Lintas, the new brand campaign brings alive the unique and aesthetically designed laminates from the House of Merino.
The brand campaign, “Be Different”, is aimed at inspiring homeowners to transform their spaces to reflect personal style and character. An intriguing film set on a simple visual device, urges the consumer to rethink their choice of laminates, to step away from the ordinary and boring elements to more appealing and unique spaces.
The film features Sampada Collection, a first of its kind in India. The collection features exclusive laminate designs deeply rooted in Indian Art and Heritage, setting a new benchmark in the industry.
The pan-India campaign is live on all online and offline platforms.
Watch the campaign here:
Speaking about the development, Parveen Gupta, Chief Marketing Officer (CMO), Merino Group, said, “At Merino, we believe in empowering customers to create spaces that are as unique as they are. Our new brand proposition, ‘Be Different’, embodies our commitment to offering designs that help our customers make unique style statements with confidence through their interior spaces.”
Sharing her thoughts on the campaign, Vasudha Misra, President (Creative), Lowe Lintas said, “As fine dining restaurants speak about produce that’s farm to table; here’s an advertising equivalent that’s perhaps as satisfying – pitch to production projects. Our work on Merino, sailed through the pitch process, post-pitch debriefs, and production changes to arrive delicious and aromatic on screens. Based on a simple myth, it led to an interesting visual device that still makes us smile, even after watching it a thousand times by now.”
Credits:
Client- Parveen Gupta, Gurtej Singh Chopra, Mayank Jain
Creative- Vasudha Misra, Aritra Chaudhuri, Prachi Gera, Nishit Shankar, Akash Swami
Account Management- Tanul Bhartiya, Rahul Ojha, Zorawar Singh Dhillon, Anushka Tyagi
Planning- Anurag Prasad
Production House- Crazy Few Films
Director- Sharat Kumar
