Men of Platinum has launched its new campaign, #MomentWithMahi, offering fans the opportunity to meet former India captain MS Dhoni. The initiative has been anchored in the Men of Platinum MS Dhoni Signature Edition Collection, which was introduced in October 2024.
The campaign has been unveiled with a film that has captured the enduring spirit of fandom and reflected Dhoni’s values of resilience, composure, and humility. It has shown how fans have long admired Dhoni from a distance and has now offered them a chance to connect with him more closely.
The brand has rolled out the campaign across television, digital, print, outdoor, and retail platforms, with social storytelling and fan-led content amplification. The collection, crafted from 95% pure platinum and etched with Dhoni’s signature, has been made available at leading retail outlets.
Sujala Martis, Consumer Marketing Director, Platinum Guild International (PGI)-India, said, “Admiration for icons in our culture is far from passive; it is emotional, aspirational, and often all-consuming. Fans don’t just follow celebrities—they quote them, emulate them, live them. Behind all that devotion lies a simple, universal dream: one chance to see them in person. Through the MS Dhoni Signature Edition, we’ve offered fans a piece of that emotion, cast in a metal as rare as platinum. #MomentWithMahi is our way of honouring the fans’ deep devotion, by turning admiration into access—offering a rare chance to meet the legend they’ve always stood behind. The initiative also comes at the festive season which is critical for our category.”
Tenzin Wangdi, Executive Creative Director, Famous Innovations, added, “MS Dhoni embodies the rare values that Men of Platinum stands for—inner strength, composure, and the courage to stay true to himself. With #MomentWithMahi, we wanted to translate this into a fan journey: from always seeing him at a distance, to being rewarded with the rarest gift of all—an intimate, unforgettable moment with their hero.”
