Youtube has become a great platform to showcase talent. It has given freedom to content creators like Deepica Mutyala which are helping to bring a change in the vision of viewers. The best thing about internet and Youtube is that is same for everyone; a person watching YouTube videos in a village gets to see the same content which other people are watching in metro cities. This is shortened the gap between thinking level of people living in different areas of the world. In this article, we are sharing the story of a YouTuber who got success in her 2nd video on channel breaking a lot of records. The best part of this video is that it didn’t cost her too much and it actually solves the problem of many women.
Reason for starting a YouTube channel
She had interest in fashion and beauty products from childhood and she had a dream of selling beauty products specifically for South Asian women as she thinks that South Asian ladies are always pressured for having white skin and she wanted to change this trend. She got the knowledge about makeup on a summer internship which did in college years
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Challenges he had to face
She was asked to make a career in law, medicine or engineering but she wanted to follow what she loved doing makeup. She took business administration and marketing in college and was doing a job in the same industry when she decided to take a chance and started making makeup tutorials on YouTube. Deepica’s parents always wanted her to make a career which is financially stable. Starting a YouTube channel was not that easy as she thought that viewers will not show interest in a South Asian girl doing makeup tutorials as most videomakers in this niche are having white skin colour.
The turning point
She got the confidence after getting featured in a Buzzfeed article which gave her huge popularity and people started recognizing her. Unlike other video creators, she got success with the 2nd video which now has more than 10 million views on YouTube. After that, she decided to left her job without telling her parents as she thought about the pressure they will put on her for changing the decision. The number of views got was unbelievable for her. Here is the video that gave her fame:
Tips for other YouTubers
On talking about YouTube tips, she says that one should not think too much before starting as all it does is increases the stress plus delay can cause a lot of problems resulting in not even starting the work.
She revealed in an interview that people will call you fat, ugly or black but the channel owner should be matured enough to know that these type of things are not so valuable that one can leave the idea of following dreams because of this.
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Life right now
She is making a good amount of money from YouTube monetisation plus makeup brands have started paying her big prices for featuring their products in the videos she makes.
With her popularity, she now wants to start making videos on stress and pressure that people face for not following their desired career. In addition to YouTube, she has started her company named makes beauty products for people belonging to all skin shades. You can check more information about Tinted by clicking here.
