Medusa Beverages, the home-grown beer brand, in collaboration with Warner Bros. Discovery Global Consumer Products, has launched its exclusive ‘House of Dragon’ variant, a new addition to its portfolio. This limited-edition brew features a smoky, fiery flavour profile that reflects the mystique and spirit of the HBO original drama.
The same announcement was made in an on-ground event at Qla, Mehrauli (New Delhi) on December 7, 2024.
The House of the Dragon beer has made its debut in Delhi, Punjab, Uttar Pradesh, Chhattisgarh, and Himachal Pradesh. Haryana will join the lineup early next year.
As per the brand, the collaboration taps into the universal fascination with dragons- symbols of fire, strength, and mythical grandeur- to create a unique sensory experience. The smoky, burnt notes of the beer mirror the fiery essence of roasted malts, while its robust profile is designed to resonate with those who appreciate a drink that tells a story. The House of Dragon beer is more than a beverage, it’s an invitation to indulge in a flavourful journey that aligns with the allure of fantasy and mythology.
Unlike the polarising light or very strong beers currently dominating the market, the House of the Dragon beer introduces a perfect balance as a mid-segment offering 5.5% alcohol concentration, addressing a significant gap in the Indian beer landscape. This collaboration between Medusa Beverages and Warner Bros. Discovery Global Consumer Products highlights the intersection of rich storytelling and premium brewing, it added.
Speaking about the launch, Avneet Singh, Founder and CEO, Medusa Beverages, said, “At Medusa Beverages, we’ve always believed in crafting beers that tell a story and bring people together. Our collaboration with Warner Bros. for the House of Dragons beer celebrates boldness and creativity. The smoky, fiery essence is our way of paying homage to the mystical dragons that inspire strength and awe in all of us. We’re thrilled to invite beer lovers to be a part of this journey, experiencing a brew that is truly larger than life.”
