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    Why Global Pop Culture Is The New Local Marketing

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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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MediaMint Onboards Rajeev Butani As Its CEO

MediaMint has appointmented Rajeev Butani as its new Chief Executive Officer (CEO). Prior to this role, Butani served as CEO and Board Member at HeadSpin from May 2020 to June 2024

MM Desk by MM Desk
July 22, 2024
in Media, People Spotting
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MediaMint Onboards Rajeev Butani As Its CEO

MediaMint has appointed Rajeev Butani as its new Chief Executive Officer (CEO). Before this, he was associated with HeadSpin as CEO and Board Member from May 2020 to June 2024. He joined the company in February 2020 as Chief Sales Officer.

Before that, he spent nearly 27 years at Accenture, where he held a range of roles.

His positions included Analyst to Senior Manager in the India Consulting Business from June 1993 to August 2001. In this role he worked o variety of strategic engagements in industries including consumer products, telecommunications, Energy, Transportation and Engineering across a number of countries globally. Later, he was elevated to Managing Director and Senior Manager and he served that role from September 2001 to December 2005. In this role he was the founding team member of Accenture’s Technology Global Delivery Network, he also led Accenture’s Capability Development across all Global Delivery Centers, drove Accenture’s India Delivery Center growth for Communication, Media and technology Business and started Accenture’s Hyderabad Center and grew it to over 5000 resources.

Later, he was elevated to Managing Director from January 2006 to August 2011 and in this role he led Accenture’s business with the product engineering teams at Microsoft including Xbox, Online Business, MSDN, Technet, Dynamics Axapta. He also founded and led Accenture’s India business with Microsoft.

He also served as Senior Managing Director and Software and Platforms Lead at the company from September 2011 to December 2018. In this role he led Accenture’s Software and Platforms P&L portfolio in the Silicon Valley, he was also the Global Client Account Lead for Facebook from September 2011 to May 2013 and he also served as Global Client Account Lead for Google from May 2013 to September 2018,

Later, he was elevated to Group Technology Officer for Communication and Media Technology from January 2019 to February 2020. In this role he was responsible for the CMT Operating Group’s global technology strategy, overseeing current and future ecosystem partnerships, and positioning around emerging technologies including machine learning, artificial intelligence to help drive leading-edge technology consulting and innovation to clients.

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